The Wednesday Play: Rewear the Runway

Hi Playmakers,

Here’s a stat that stopped me in my tracks: women don’t wear 55% of the clothes they buy.

I posted about this on LinkedIn last week.

Even more interesting? A ton of men replied to the post that they felt the same way, too.

Where does it come from? 1 in 3 women feel they can’t publicly wear the same outfit more than once or twice.

Think about that for a second.

An average clothing budget of $2,500 a year means more than $1,300 sits unworn in the closet every year. That’s a mortgage payment or a plane ticket. A chunk of retirement savings. All tied up in clothes we don’t feel “allowed” to wear more than once — which pollute the planet, too.