The Wednesday Play: Delaying Gratification

Hi Playmakers,

I crossed a rite of passage last weekend. Yep, I did it — I finally went to Coachella.

As a millennial who feels much closer in life to buying orthopedic shoes than flower crowns these days, Coachella wasn’t on the top of my list. But, as it turns out, one of my best friends ended up headlining the festival and gave me a pair of backstage passes.

If there’s one thing I can say: going to Coachella as an artist’s guest is the only way to go to Coachella (more below about my rockstar bestie). With over 120,000 attendees, even the VIP section of Coachella feels like a zoo these days, so leveling up to an artist’s guest is a game-changer. Artists and their guests receive a private compound, on-demand golf cart service for shuttling, artist-only activations, free snacks and drinks, and, of course, the chance to bump shoulders with all the music industry’s stars.

So, who did I see? Let me give you the goods before we get into this week’s topic.