Treating follower count as your scoreboard — measures accumulation, not performance. Fix: track reach among non-followers and impressions-to-follower ratio instead.

A profile that doesn't match your content — the algorithm reads your profile FIRST; a mismatch fails you before you post. Fix: make your headline, About, and last 10 posts all tell the same story.

Posting about five different things — a scattered feed reads as noise to a system trying to categorize you. Fix: pick 2–3 themes. The riches are in the niches.

Judging posts by likes — likes take half a second and signal nothing. Fix: optimize for saves and sends — the bookmark-worthy, send-to-a-colleague stuff.

Writing forgettable, scroll-past content — nothing gets saved if nothing's worth keeping. Fix: build posts around a framework, a number, or a hard-won lesson people want to reference later.

Deleting a post that flopped in the first hour — late saves and comments now revive posts days later. Fix: be patient; stop deleting "underperformers" too early.

Posting and ghosting — dwell time and comment depth are core signals; your comment section is part of the post. Fix: block 30 minutes after publishing to reply thoughtfully.

Chasing engagement bait — "Comment YES if you agree" is now a penalty, not a hack. Fix: ask a real question that earns a real opinion.

Putting your distribution on the company logo — branded pages lost the feed; people out-distribute pages. Fix: post from your personal profile; let employees be the reach.

Building an audience instead of authority — the platform is concentrating reach toward a small group of focused, credible voices. Fix: stop counting followers, start becoming undeniable on one topic.