Andrea Lisbona: From TikTok Sensation to Nearly a Billion Dollar Exit

Before she became one of the most successful Hispanic founders in beauty, Andrea Lisbona was a girl in Barcelona with an eye for design and an entrepreneurial spirit. Her parents ran a small family business, and she grew up watching them navigate the highs and lows of self-employment. From an early age, she was fascinated by branding. While her classmates played with toys, Andrea sketched logos and imagined building a global company of her own.

Today, she is the founder and CEO of Touchland, the personal care brand best known for transforming hand sanitizer into a design-forward product beloved by consumers and celebrities alike. What began as a bootstrapped idea turned into a viral brand sold in more than 20,000 retail locations — and in 2024, Touchland was acquired in a deal valued at up to $880 million.

Andrea’s story is not one of overnight success or industry privilege. It is a journey marked by vision, grit, and a willingness to go all in when others didn’t believe in the category.