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Andrea Lisbona: From TikTok Sensation to Nearly a Billion Dollar Exit
She moved to the U.S. with two suitcases and a prototype. Today, she leads one of the fastest-growing personal care brands in America. Meet the woman behind Touchland.
Jenny Stojkovic
May 14, 2025
Before she became one of the most successful Hispanic founders in beauty, Andrea Lisbona was a girl in Barcelona with an eye for design and an entrepreneurial spirit. Her parents ran a small family business, and she grew up watching them navigate the highs and lows of self-employment. From an early age, she was fascinated by branding. While her classmates played with toys, Andrea sketched logos and imagined building a global company of her own.
Today, she is the founder and CEO of Touchland, the personal care brand best known for transforming hand sanitizer into a design-forward product beloved by consumers and celebrities alike. What began as a bootstrapped idea turned into a viral brand sold in more than 20,000 retail locations — and in 2024, Touchland was acquired in a deal valued at up to $880 million.
Andrea’s story is not one of overnight success or industry privilege. It is a journey marked by vision, grit, and a willingness to go all in when others didn’t believe in the category.
Andrea in the Touchland office