You are not bad at LinkedIn. You are just optimizing for the number that matters least.
A comment can rack up tens of thousands of impressions while your actual dashboard barely moves, because LinkedIn keeps two separate scoreboards, one for what you post and a completely different one for what you say in someone else's thread. Chasing the wrong number is not a strategy problem, it is a measurement problem, and it is quietly steering a lot of smart people toward the wrong habits.
I recently talked with someone who leads consumer product marketing at LinkedIn, and they had one comment cross 30,000 impressions. Here are the three mistakes they see people make, and what to do instead.
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Stop watching: views and impressions
Forget the views and the impressions, they are exposure, not signal. An impression just means your text appeared on someone's screen, whether they read every word or scrolled past at full speed, and even your own check-ins count toward the total. Go deeper instead. Look for who started following you, who sent your post to someone else, or who saved it. Those are the actions that predict more of the same, impressions just predict that a number went up.
Stop posting more: start commenting more
Commenting is the most underleveraged move on LinkedIn. It is the fastest way to get in front of people who are entirely outside your existing network, since a comment surfaces to everyone already reading that thread, not just your own followers. Show up in the comments consistently and new followers tend to arrive on their own, no extra posting required.
This is also where Wispr Flow earns its keep. A sharp comment has to go up while the post is still fresh, and typing out a considered reply on your phone kills that window every time. Dictate the thought the second you have it and Wispr Flow turns it into a clean, publish-ready comment before the moment passes.
You can now publish a post with someone else, and it gets distributed to both of your networks at once. Find someone whose audience does not overlap much with yours, collaborate on a post together, and you are instantly in front of people your own feed would never have reached organically.
None of this requires posting more often, it requires paying attention to different numbers and showing up in different places. Impressions feel good, but the follows, saves, and shares are the ones that compound.
If you want more of how I think about building in the age of AI, follow me on LinkedIn, Instagram, and TikTok so you do not miss what is coming next.
Jenny
P.S. If you want a weekly version of this specifically focused on AI, my other newsletter, The Women AI Weekly, is built exactly for that.